in bullet points
 

Differences
  ... Principles
 
Key Communications follows key rules
  Listen -  to the client and understand the real issues.
 
  Analyse -  the brief, the client's culture, the goal to achieve and the company's environment.
 
  Develop -  the campaign following an adapted plan and key methodologies.
 
  Generate -  a creative and practical programme.
 
  Perform - 

as a team with the client and other consultancies to achieve the target and make a difference to the business. We never rest on our laurels.

 
 
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